Trap 01
The Second Job
Planning, filming, editing, checking the numbers, thinking about the next post: done properly, content is a second job. And every bit of that headspace is taken from training, recovery and competing.
Social media for professional athletes
Maximum exposure.
Minimum mental bandwidth.
Tailwind runs your social media end-to-end — so you can focus on training and competing while your audience and sponsors get the best of you.
Most pros fall into one of three traps.
Three athletes.
Three traps.
Trap 02
The Overthinker
You chase the perfect post, editing and second-guessing until the moment has passed. The bar you set is so high that nothing ever feels ready, so nothing ever goes out.
Trap 03
The Stop-Start
You post when you remember to: a burst, then weeks of silence. The algorithm punishes the gaps, your reach never compounds, and your brand and sponsor value stall well below what your results deserve.
Tailwind removes the trade-off. You compete. We handle the audience.
How it works
Three steps.
Zero friction.
- 01
Share your world.
Send us whatever you've got — data from your training devices, or photos, videos and voice notes from your phone. However suits you.
- 02
We create.
We turn your real training and competing into a steady stream of content across Instagram, TikTok, Facebook and YouTube.
- 03
You approve.
Everything is queued for your one-tap approval, then scheduled. Minimum effort, maximum presence.
What's included
Everything,
handled.
- 01
End-to-end management of your Instagram, TikTok, Facebook and YouTube
- 02
Content created from whatever you share — device data, photos, videos or voice notes
- 03
One-tap approval — you stay in full control
- 04
Consistent, professional posting and scheduling
- 05
Sponsor-focused storytelling that gives your partners real value
- 06
Performance tracking, so every post earns its place
Where this comes from
The biggest audience belongs to the best-told story.
One athlete proved it better than anyone.
Around 2017, triathlete Lionel Sanders brought on a professional, Talbot Cox, to produce his content. He quickly became, and has remained, the most talked-about name in triathlon, online and off, at every start line and every race expo in the world. He has never won the Ironman World Championship in Kona, yet no one in the sport commands a bigger audience. His results never fully explained his fame; his story did. The lesson was clear: in modern sport, the biggest audience doesn't belong to the biggest trophy cabinet. It belongs to the best-told story. Athletes should compete, and let professionals tell that story. Tailwind is the end-to-end version of that idea.
We don't ghostwrite.We don't just advise.We run it, end-to-end.
Built by athletes,
for athletes.
The team
Built by strategy
and sport.
A former Manager at McKinsey and Partner at Boston Consulting Group, Malte brings the rigour of top-tier strategy consulting to Tailwind. He built the business and runs the operation behind every athlete's social presence.
A professional skydiver with 2,500+ jumps. Danish National Champion in Freefly, a World Championships finalist, and part of multiple World, European and Women's Vertical formation records, including the 164-way World Vertical Record. Through her work in the sports-equipment industry, Louise understands exactly what both athletes and brands need from a partnership.
Limited availability
Ready to let go of the feed?
We work with only a small number of athletes at a time, so the work stays excellent. Start with a free social audit — we'll show you exactly what Tailwind would do for your presence, with no obligation.